A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name.
You may already know some popular mascot’s, such as Sergei the Meerkat from Compare the Market, or the Michelin Man by Michelin, Julio Pringles by Pringles, The M&M’s Spokescandies by Mars and so on.
Back in 2016 we embarked on creating animated explainer videos for our products, services and offers. At the time, we had developed the script but was lacking the name for our mascot. So Ahmet (Director) walked into the family living room and said “We need a name for the CCTV Aware mascot” to which Sara replied “Let’s call him Dale!”
So who’s Dale?
Dale is actually Sara’s brother, her only brother. Therefore when Ahmet asked the question – the name Dale was naturally the one to fill the space for the family based business mascot!
Since 2017, Dale has been seen on promotional videos, marketing material, vehicle graphics, mugs and much more! He has become the mascot face for our company.